Introduction to Computing Re engineering

Question: Depict why Actor Network Theory is an important hypothesis for examining processing. Name and order the actants in your accounts. Depict how they are following up on different actants in the collection. Incorporate the association between the equipment and programming actants, just as different classes of actants. Examine how the activities of the product actants can upgrade the executives capacities inside the registering reports. How might you interface your investigation to a portion of the bigger issues/questions raised because of the steady utilization of registering inside present day society. Talk about some of favorable circumstances/burdens of contemporary registering. To accomplish this, thoroughly analyze the perspectives of a scope of scholars and pundits investigated all through the module. Finish up by summing up how your answers identify with the announcement Within present day registering, each actant follows up on or is followed up on by in any event one other actant , so as to satisfy the points of the gathering. Answer: Presentation The registering advances have definitely developed with taking a break to enhance new thoughts and new strategies that use the intensity of logical information and handling methods. The quick headway of data innovation achieves new ideas and components onto the field that aggregately take an interest in shaping a collection of registering. These advancements comprise of a few parts of science and correspondence study. It is imperative to play out a compelling assessment of the framework gathering basically includes distinguishing the human and non-human on-screen characters that associate with one another by assuming individual jobs; and at last structure a system of data frameworks (Willcocks 2013). For this reason, the paper examines two present day registering stories dependent on-screen character organize hypothesis to uncover the significant parts of satisfying the specialized targets of the array by building up appropriate collaborations among the actants. Entertainer Network Theory Entertainer arrange hypothesis or ANT gives an applied structure that directs the socio-specialized procedures engaged with various innovative frameworks. The primary segments of on-screen character arrange hypothesis are entertainer and system. The center of ANT depicts interrelationships among the different on-screen characters in logical systems. It is intently applicable to the current investigation of distinguishing the interest of on-screen characters in present day registering collection (Sayes 2014). It is for the most part since ANT comprehends the specialized development forms and logical information creation. The entertainers (both human and non-human) follow up on the system, all the more explicitly, among humanism and innovation sciences. Processing story 1: Xiaomi's $45 billion recipe for progress Xiaomis Mi Pad details (pink/green/blue/white) totally takes after with iPad Mini 4s determinations, including show of 7.9 inches, goals of 2,048 x 1,536, and per inches 326 pixels (Wired UK 2016). In such manner, the CEO and prime supporter of Xiaomi, Mr. Lei Jun, have expressed that the plan of Mi Pad has been incredibly impacted by Apples iPhone (Farias and Bender 2012). For this reason, Xiaomi moved toward Apple makers and accordingly, Mi Pad occurred from the motivation. Nonetheless, the genuine story lies in the evaluating system received by Xiaomi that made them universes most important innovation new company (Qiu 2013). It empowered them to run effective advanced cell business, yet additionally started a potential fan base out of its current just as new clients. These fans take part in co-structuring, encouraging exchange of market request hazard. The technique empowered Xiaomi to go into Indian, Indonesian markets and some more. It before long became Chinas greatest advanced mobile phone organization, selling 7.2 million telephones in 2012, 18.7 million out of 2013, 61 million of every 2014, lastly more than 70 million out of 2015 (Shih, Lin and Luarn 2014). From the ANT perspective, the actants straightforwardly associated with the logical and socio-specialized system cooperate to set up a collection that builds up an associated way of life with another period of mechanical development. The entertainer arrange hypothesis considers the clients as huge human actants in the system of PDA business. The item it creates and sells can exclusively decide the destiny of the business (Lajoie and Derry 2013). It basically requires the appropriation of web thinking. As indicated by Barra, China has gigantic potential and capacity to arrive at the main situation in shopper gadgets in both development just as execution. The socio-specialized perspectives on the concerned system include center, business and scale. Subterranean insect examination uncovers Xiaomis crucial the advancement applied on techniques for making Chinese items. According to this specific situation, the story looks to recognize the connections between Xiaomis client presence and the impact of social components in the specialized goals of the business (Rainer et al. 2013). Besides, it has been distinguished that the system fundamentally depends upon and capacities relying upon the significant inputs from clients, companions, and clients; that are considered as the non-human actants in a roundabout way following up on the collection. Figuring story 2: The application AutoGo is fixing China's chaos of gas stations The imaginative thought of Guang Xiao encourages a noteworthy lift to the gas station business in China by methods for utilizing an application called AutoGo that changes the free gas stations into a solitary coordinated business brand (Farias and Bender 2012). The AutoGo application is focused to build up a systems administration framework uniting all the petroleum and fuel stations that by and by work in the market, including Sinopec and PetroChina (Wired UK 2016). This specific application of AutoGos have had the option to catch a million clients inside five months after it propelled in 2015 April. Thusly, through this application, an incorporated system can be empowered where the gas stations pursues allowed to find out about techniques and methodologies to improve their degree of administration. Aside from that, the application likewise encourages the clients by giving them a stage to make online installments for fuel buy (Fenwick and Edwards 2012). What's more, numerous different advantages and administrations can be introduced brought to buyers the single stage encouraged by the AutoGo. A portion of these highlights and offices incorporate effectively and proficiently focusing on the reliability limits, introducing retail contributions through the application on the web. This specific procedure realizes huge changes in the mentality of society. It requires dissecting the social-specialized angles from the ANT perspective so as to build up the steadfastness programs for doing the advertising at scale (Wired UK 2016). The essential objective or procedure detailed via AutoGo basically includes building reliability with the customers and extending the retail offering. The free petroleum and fuel station proprietors in China would now be able to actualize simple installment system, devotion installments, retailing and other applicable administrations (Davenport 2013). In this unique circumstance, Xiao shared that he has huge motivation from the US Company Fleetcor that gives armada the executives administrations. It incorporates highlights, for example, joining offices for the corner store proprietors, reliability markdown offers to armadas and some more. Corresponding to this specific circumstance, Xiao used the divided idea of the gas station business t o apply the advantage light model to coordinate the regular administrations in a solitary brand. The utilization of ANT in such manner encourages a difference just as interrelationship among the human and non-human actants dependent on the logical progressions (Golub and Ortega 2014). Henceforth, the gas station proprietors just as the clients who pay for fuel online are the human on-screen characters who are followed up on by the non-human or specialized actants for example the AutoGo application. Upgrade of the executives in the tales The prime supporter and CEO took and used the positive parts of Apples producers. In any case, the he accepted to see Xiaomi that realizes development and advancement in mechanical techniques just as specialized targets as opposed to building up itself as a facilitator of value administrations (Hooper 2012). The high caliber of the companys items for example Mi Pad exclusively and deliberately means to build up an associated way of life in the period of data innovation headways. The viable administration of Xiaomi empowered them to turn into the third biggest electronic business site (mi.com) the whole way across China. Issues brought up in the narratives The key technique that it joined depends on the colloquialism toning it down would be best. It is relatable with Xiaomis business technique for building up a set number of advanced mobile phone items that then again, incorporates progressively number of administrations, offices highlights and qualities. A particular crucial enough drives the shoppers of Mi Pad (Tran et al. 2013). Maofang Road in north Beijing Haidian area there is a Xiaomi showroom that comprises of Mi cushions, Mi telephones, Mi TV brilliant presentation screens and Mi cloud remote stockpiling. The regulatory elements of Xiaomi are focused to accomplish consistent improvement. Then again, the distinction in the situation for China fundamentally includes the unexpected effect of portable. The expanding utilization of cell phones and advanced mobile phones basically helps the way toward making AutoGos application for petroleum and fuel stations a tremendous achievement (Wired UK 2016). The correlation of entertainers and system in the story normally frees the image from the precise connections in its capacity to impact the general public and its collaboration with the specialized viewpoints inside the recognized system (Feng et al. 2013). The human and non-human elements connecting inside the system are appropriately working; this is researched with the assistance of on-screen character arrange hypothesis. End The two stories have been investigated from the viewpoint of entertainer arrange hypothesis. An intensive investigation performed on the processing stories utilizing

Legal Safety, and Regulatory Requirements Free Essays

Lawful, SAFETY, AND REGULATORY REQUIREMENTS 1 Legal, Safety, and Regulatory Requirements Tara Thompson HCS/341 October 1, 2012 Norman Greene LEGAL, SAFETY, AND REGULATORY REQUIREMENTS 2 According to Peterson, (2012), â€Å"The Human Resource Department is liable for consistence of a large number of business and work environment related laws. Human asset supervisors are likewise liable for preparing other asset work force to guarantee that the laws are submitted to all through the association. There are some regular laws that influence HR choices and activities which include equivalent open door work, separation, work laws, and clinical leaves of nonattendance. We will compose a custom article test on Lawful Safety, and Regulatory Requirements or then again any comparable subject just for you Request Now † Legal, Safety, and Regulatory Requirements has an impact on Human Resource concerning the announcement: â€Å"Common Sense and sympathy in the work environment has been supplanted by litigation† I dissent, I accept there must be an equalization of Common Sense and Compassion while sticking to the Federal Laws that have been set up by the Department of Labor which affects the Human Resource division. Legitimate, Safety, and Regulatory Requirements has an effect on Human Resource, representatives and managers have a legally binding relationship and this authoritative relationship can be included a couple of laws that both worker and boss need to submit to in the work environment and Human Resource makes sure that these laws are done. These laws were set up inside associations and organizations by the United States Government to have the option to secure the business, worker and the privileges of general society in any circumstance that may happen on either part. Individuals that work inside Human Resources they must be skilled and proficient about the laws and guidelines that the Federal Government of the United States have set up. Government Laws According to United States Department of Laborâ (n. d. ) â€Å"The Department of Labor (DOL) oversees and implements in excess of 180 government laws. These commands and the guidelines that LEGAL, SAFETY, AND REGULATORY REQUIREMENTS 3 execute them spread numerous working environment exercises for around 10 million managers and 125 million laborers. A portion of these Federal Laws that are executed in the working environment are: Occupational Safety and Health Administration-Safety and Health conditions in most private ventures are directed by OSHA or OSHA-affirmed state programs, which likewise spread open part bosses. Bosses that are secured under OSHA need to agree to the guidelines as to the wellbeing and wellbeing measures that have been gone ahead by OSHA. Associations have a lawful obliga tion to furnish their representatives with working environment conditions that are liberated from genuine dangers. OSHA implements these guidelines through work environment assessments and examinations. (US Department of Labor,â n. d. ). Representatives will in general work at their best when they have feeling that all is well with the world that they are sheltered in the work environment when playing out their work obligations. As indicated by Gomez-Mejia, Balkin, and Cardyâ (2010), â€Å"The Americans with Disabilities Act (ADA) gives legitimate assurance to individuals with physical or mental inabilities. Under the ADA managers are required to give sensible lodging to representatives whose handicaps may keep them from performing basic occupation works enough, except if it will make an undue hardship for the association. It is alright for a business to inquire as to whether they can perform basic employment capacities, recruiting an individual with incapacities can likewise be dependent upon the consequences of a clinical assessment. Articulation â€Å"Common sense and empathy in the workin g environment has been supplanted by litigation† is an explanation that I don't concur with. Sound judgment is something that we are brought into the world with, yet at the LEGAL, SAFETY, AND REGULATORY REQUIREMENTS 4 same time it may not be so normal, â€Å"We characterize sympathy as a compassionate passionate reaction to another person’s agony or enduring that moves individuals to act such that will either facilitate the person’s condition or make it progressively tolerable. † (Lilius, 2003). In an association circumstances can happen that can have worthy motivation for prosecution. This is the reason it is basic for Human Resources to uphold and do the laws that the Federal government has set up to guarantee that businesses, and representatives are utilizing their presence of mind and sympathy and no one’s rights are being disregarded in any case. Guidelines and laws were made and set up to ensure that individuals social liberties are not abused and they are dealt with decently. Having presence of mind and sympathy permits individuals to cooperate, identify with each other and consequently they are happy with the work they do and achievements they make at work. Working with good judgment and sympathy additionally diminishes case from being in the working environment. Determination Human Resources have a huge number of obligations and it’s up to the Human Resource directors to complete them and ensure they are clung to. There are numerous Federal Laws and guidelines that Human Resource chiefs ought to know about so when a circumstance happens they will have the option to deal with it the correct way. Human asset and The Department of Labor work connected at the hip in the working environment OSHA rules ought to be clung to in light of the fact that wellbeing is basic and it isn't only the duty of Human Resource yet the obligation of organization just as all representatives in the working environment. Everybody has the privilege to have a sense of security and work in a protected situation. American Disabilities Act is another law among numerous that Human Resources must hold fast to. There ought to be an equalization of sound judgment and sympathy so that there is little to none prosecution in the work environment. Lawful, SAFETY, AND REGULATORY REQUIREMENTS 5 References Gomez-Mejia, L. R. , Balkin, D. B. , amp; Cardy, R. L. (2010). Overseeing Human Resourcesâ (6th ed. ). Recovered from https://ecampus. phoenix. edu/secure/aapd/cwe/citation_generator/book_04_01. asp. Lilius, J. M. (2003). Empathy lab. com. Recovered from http://www. compassionlab. com/docs/whatgoodiscompassion. pdf Peterson, J. (2012). What Are Various Employment Laws Which Affect HR Decisions amp; Actions? Recovered from http://www. ehow. com/list_6814373_various-influence hr-choices actions_. html Step by step instructions to refer to Legal Safety, and Regulatory Requirements, Papers

Management Information System Case Study Example | Topics and Well Written Essays - 1500 words

The board Information System - Case Study Example It turns out to be progressively customized and gives the client increasingly precise data. Making the entire assistance contract process more amiable and faster is one approach to help acquire administration clients since it should bring about the offer of a greater amount of these agreements. The organization needs to robotize its whole application procedure to accelerate everything for both APCO and its clients and to wipe out a significant part of the dependence on paper records. Concentrate the data as effectively as could be expected under the circumstances, without a ton of IT over-head Utilize the Internet as a Channel to accomplish the above objectives Data frameworks and business methodology currently line up with one another to convey Strategic data frameworks. Such frameworks convey Computer framework at any degree of an association; changes objectives, tasks, items, administrations, or ecological connections and assists association with increasing an upper hand The Internet is changing the job of data frameworks in associations. The Internet is able to do significantly diminishing exchange and office costs. Organizations are quickly revamping some key business forms dependent on Internet innovation. Web innovation turning into a key part of IT foundation. The need of great importance was to have another Sales Management framework and a Claims Processing System that would permit APCO to oversee deals all the more effectively and procedure claims with constrained overheads and most extreme proficiency and change business procedures to adjust to the new data preparing frameworks. The frameworks need to utilize the Internet as a conveyance channel to convey most extreme advantages to the new business forms organized around this channel. Both these above frameworks are Operational level frameworks. As an initial step APCO needs to present a far reaching electronic report the board (or... The Internet is changing the job of data frameworks in associations. The Internet is able to do drastically lessening exchange and office costs. Organizations are quickly modifying some key business forms dependent on Internet innovation. Web innovation turning into a key segment of IT foundation. The need of great importance was to have another Sales Management framework and a Claims Processing System that would permit APCO to oversee deals all the more productively and procedure claims with restricted overheads and most extreme effectiveness and change business procedures to adjust to the new data preparing frameworks. The frameworks need to utilize the Internet as a conveyance channel to convey greatest advantages to the new business forms organized around this channel. Both these above frameworks are Operational level frameworks. As an initial step APCO needs to present a complete electronic record the board (or substance the board) framework.

Privatization Two Sides of One Medal

You can see the word â€Å"privatization† quite often while watching the news on TV, surfing through the Internet or reading the newspapers. What is it and why do people talk about it so much? Basically, by the term â€Å"privatization† we mean the sale of governmental facilities to certain corporations or other private companies. The government may sell an enterprise partially or completely – it depends on how much money the budget of the country needs at the moment. So why is the topic of privatization so controversial? Lets find out! Pros of Privatization If you try and look for a country that does not have a governmental privatization program, you will most possibly fail. So what are the positive features of privatization? Why is it such a common tool for the government? The process of privatization makes it possible to sell public sector enterprises, which brings nothing else, but losses. Privatization does not only allow the government to get some losses costs back, it also makes it possible to prevent getting even more debts because of unprofitable facility. Thanks to privatization, the government can make one public enterprises pay taxes. Even more money for the country budget. Privatization allows turning failing enterprises into profitable ones. The new owners of the facility will put all their energy into making their new project successful – at least, because they themselves will benefit from its development. Privatization improves the general state of private sector by increasing the level of competitiveness for owners of various enterprises. What is important – in most cases the people, who work at public sector, are left unharmed during the privatization process: even if anyone gets fired by a new employer, the government makes sure he gets hired somewhere in the public sector again. Cons of Privatization Things seem so shiny and bright after you see the list of pros of privatization. But everything is not as simple as it seems. There is the negative side to privatization as well: When a public sector enterprise turns private, the great rise of prices may take place. The government might have suppressed the growth of prices, but new owners will try to get their costs back as soon as possible. While the prices will most inevitably rise, one cannot say for sure that the same thing will happen to the quality of services/products provided by the enterprise. Though, as it has already been said before, in most cases public enterprises staff does not suffer from the process of privatization, unfortunately, when the scope of the privatization is remarkable, it can be a cause of unemployment. This, in its turn, leads to the increasing quantity of crimes. The enterprise, which became private, will not follow the previous direction of development. New owners will not care, whether the government and the country will profit from their actions, all they care about is their own benefits. This was an example of an essay on topic of pros and cons of privatization, written by the writers of our custom writing service. To buy an essay on the necessary topic, please, fill in the Place Your Order form in the top right corner of this page.

Domain Level Cookies JavaScript Example

Web sites often have a www. sub-domain that points to the same content as the main domain. With session cookies our visitor has either accessed our site with the www. or they have accessed it without and so the fact that a cookie created for www.example.com is not accessible from example.com isnt going to matter. With first-party cookies, a visitor may very easily access our site the first time as www.example.com and the second time as example.com and so we want to create a cookie that will be accessible from both. Creating a Domain Level Cookie To make a cookie accessible from the entire domain including any sub-domains we just add a domain parameter when setting the cookie as demonstrated in this JavaScript example. You should, of course, substitute your own domain name for example.com (as example.com is a domain name specifically reserved for use in examples where it represents whatever domain name you are really using.) writeCookie function(cname, cvalue, days) {var dt, expires;dt new Date();dt.setTime(dt.getTime()(days*24*60*60*1000));expires ; expiresdt.toGMTString();document.cookie cnamecvalueexpires; domainexample.com;}

The Count Of Monte Cristo Analysis - 1089 Words

In Kevin Reynolds’ film adaptation of â€Å"The Count of Monte Cristo†, there are many prime examples of significant events and their effects on characters. With an intense plotline and uniquely dramatic assortment of settings, it creates the perfect piece for analysis. One particular conclusion that can be made from this in-depth study of the story is that significant events and adversity change us on a fundamental level, and cause us to act drastically. This is clearly illustrated by Edmond Dantes’ dramatic change in character following his imprisonment, Mercedes’ marriage to Fernand, and Jacopo’s oath to Edmond. In the beginning of the film Edmond is betrayed by his best friend, the man he loves like a brother. A fiercely jealous Fernand†¦show more content†¦Events such as these are incredibly traumatic and completely change who a person is and how they act; not only does he murder two men, but Edmond also exacts his revenge with a complicated plot and some deeply cruel moments. A kind, naive man would not willfully orchestrate the â€Å"capture† and â€Å"rescue† of a mere child for the purpose of gathering intel, as Edmond does to Albert. However, one could consider Edmond’s actions with Villefort’s arrest the most obvious show of cold cruelty; he does not simply sentence the prosecutor, he also provides him with the hope for an easy way out, which is immediately crushed with the discovery that the gun is empty. Fighting fire with fire Edmond forces Villefort to feel the full effect of his unlawful actions. As well, the moment he murders Danglars is im mediately following the private reveal of his real identity, which shows he not only wanted revenge, but he wanted his targets to truly know and feel the shame, remorse, and fear he did in the last moments before their death or arrest (as is the case of Villefort). To come from a place of such deeply ingrained kindness and leave a hardened man capable of cruelty without remorse is no unique story, but certainly a tragic one. Edmond’s former fiancà ©e, Mercedes, finds herself in a somewhat similar predicament; she is forced into a situation with no easy escape, no support, and must make an incredibly tough decision. Unwed, pregnant, andShow MoreRelatedThe Count Of Monte Cristo Analysis837 Words   |  4 Pages The Secret Life of Edmond Dantà ¨s The Count of Monte Cristo written by Alexandre Dumas, is an adventurous novel where revenge is being seeked, due to a great injustice done to the main character, Edmond Dantà ¨s. Right as his whole life got on track and he is preparing to marry the love of his life named Mercà ©dà ¨s, Edmond Dantà ¨s is betrayed by four people who falsely accuse him of being a bonapartist and is sentenced to life in prison. 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Social Media Marketing Creative Strategies -Myassignmenthelp.Com

Question: Discuss About The Social Media Marketing Creative Strategies? Answer: Introduction The report helps in analyzing the segmentation and targeting of the respective product Mixed Fruit Nectar that is prepared by Max Beverage Company situated in Sri Lanka. The different ascertainments are to be done in order to understand the different marketing objectives of the company to sell the respective product. The different strategic marketing objectives along with media strategies has to be developed as this will help in understanding the marketing of Mixed Fruit Nectar product in the entire market. The main aim and purpose of the report is to understand the different creative strategies that can be applied by the respective company to expand their marketing of the product in the market. The different accounting strategies will be discussed in the report, as this will provide a clear view on the marketing of the respective product. The structure of the report includes vision, mission along with marketing objectives of the company. The different public relation strategies along with creative strategies will be discussed in an effective manner, as this will help in understanding the marketing of the respective product in the competitive market. Background Max Beverage Organization is one of the most prestigious beverages companies in Sri Lanka. The target customers of the respective company are the entire rural market, as they do not receive sufficient carbonated drinks. There is huge demand for the carbonated drinks in the market of the rural areas and the supply is not sufficient in such areas as well (Max Beverages (Pvt) Ltd, 2018). The Max beverage company is trying to reach to different rural areas and satisfy the demands of the customers in entire Sri Lanka. The different products sold by Max Beverage Company are Max Ginger, Cola, and Fruit Nectar. There are different training programs that are conducted by the respective company to train the different employees for making the carbonated soft drinks healthy in nature. The company applies the different marketing techniques as this helps in increasing the market share. Vision The vision of the company is to be the preferred supplier and trademark of the quality fruit juice and carbonated drinks in Sri Lanka. Mission The mission of the Max Beverage Company is as follows: Ensuring the utilization of the high quality along with cost effective kind of raw materials In order to provide the high quality products with help of advancement n technology, systems and processes Establishing the trademark through the marketing that is innovative in nature Create proper satisfaction among customers through delivering the services along with products that will help in exceeding the satisfaction among customers Ensuring most advantageous benefits to the different shareholders Providing different opportunities equally in the environment wherein creativity and initiative of employees assist in achieving the vision of company Limitations and Assumptions There can be limitations for the product introduced by Max Beverage Company that includes the competition faced by the respective company with the existing competitors in the market. Max Beverage needs to analyze the entire situation of the market in an effectual manner, as this will provide them the overview of the market in an effective manner. Target Market Market segmentation is defined as the process of dividing business market that includes both potential and existing customers into different sub groups that will be based on the different types of shared characteristics. Furthermore, targeting is defined as the area wherein the market wants to sell the different products and services and identification of the target market is essential in nature as well (Blakeman 2018). Segmentation Segmentation Profile 1 Profile 2 Profile 3 Geographic Rural and regions that is predominately hot and humid Urban areas Populated regions Demographic Students and individuals across all income groups from and above 3 years age group Restaurants and hotels Working and non working individuals Psychographic Health conscious customers Consumers who are conscious about quality Consumers who are inclined towards the natural products Behavioral Income Status Brand Loyalty Usage rate of Product Target Market The target market for the respective product of Max Beverage Company is although all the individuals; however, youth is the main target (Baker and Saren 2016). The main reason due to such selection of the target market is the population of the youth in Sri Lanka and this will help them in establishing the market in the competitive market in an effectual manner (Blakeman 2018). The other reason for choosing the youth as the target market is that in the present scenario, there are individuals who are becoming health conscious and their ability to spend on the natural products that will be effective for their health as well. Primary Market Kids who are fond of fruit juice Elderly individuals Working individuals Teens Youth Secondary Market Airlines and railways Travel industry Schools and Colleges Movie and theatres After the segmentation and targeting has been done of the respective product of Max Beverage Company, the new perspectives for selected product are as follows: It has been seen that in the target market, the trend of soft drinks is huge in nature and the customers prefer soft drinks to be fit and the juice introduced by Max Beverage Company is nutritional in nature and it will serve the demands of customers as well. The changes in the lifestyle of the individuals has to be changed such as they can be growing millennials In this juice, there is 0% fat and the cholesterol level is less and this will help in benefitting the customers to have a fit life. The better understanding of the requirements of the customers is essential in nature by the company. The changes in the lifestyle can help the company in providing desired products in an effectual manner The cost is less than the other juice products that is sold by the competitors in the market. This is another advantage for the company and this will help the company in growing fast in the future as well. The different new habits of the customers relating to the social media has to be ascertained in an effective manner From the findings, it can be analyzed that these factors will help the company in growing in the future at a huge rate. However, there are threats in the business as there is large amount of competition in the existing market and the processing cost is high in nature. The other issues that can be threat in the future are the high cost in order to meet the international quality standards. The objectives of the market strategies that can be adopted by the Max Beverage Company are as follows: The first year objective is that the company is aiming at 3% share of Sri Lanka in the juice market with sales volume of 200,000 The second year objective is to achieve the break even on the new product that is launched However, as there are different kinds of strengths in the business of Max Beverage, the company can grow to a huge extent in the future. This will help the business to succeed against the other juice companies in the competitive market in an effectual manner. The growth will be potential in nature, as this will help in understanding the position of the other competitors in the market. Positioning Positioning is defined as the place wherein the respective brand occupies the minds of the customers. This is defined as the effort that will help in influencing the perceptions of the consumers in an effectual manner. The correct kind of positioning helps in occupying clear, unique along with advantageous position in the minds of the consumers. Significance of the findings From the above perceptual map, it can be analyzed that there is huge competition in the market for the new product named Mixed Fruit Nectar. It has been seen that there are fruit brands such as Minute Maids and Frooti that are providing their target customers the best quality of fruit juices and that are healthy in nature as well. However, there are different benefits to the introduction of Mixed Fruit Nectar that are as follows: The respective fruit brand is providing the best quality of fruit juice to the target customers who are health conscious. The decision making criteria has to be kept in mind as this will help the company in providing such products in an effectual manner The Mixed Fruit Nectar juice is of high quality and the price is cheap as all the individuals in the market can afford this. The different alternatives has to be selected by company as this will help in understanding perception of customers There are different marketing objectives that can be used by different companies in order to innovate their product in an effectual manner. The marketing techniques that can be used by companies are related to the four or seven Ps of marketing, as this will help in making the product more successful in the market. The respective company needs to: Increase the sales of the company by introduction of new product or innovating new product Building proper awareness of the respective brand as this will help in increasing and growing the market share Improving the relationship between the stakeholders as this will help in targeting new customers in the market (Blakeman 2018) It helps in enhancing the relationships with the customers who are targeted by the company and this will help the company in growing their sales and revenues in the market From the above perceptual map, it can be seen that there are different existing competitors in the market. The Frooti brand along with Minute Maid is the ones who are better in marketing their products and they have collected huge amount of revenues in the competitive market as well. However, the Mixed Fruit Nectar brand will attract more customers in a potential manner as they are providing the same kind of fruit juices with low fat and cholesterol in a much lower prices and this will help them in gaining competitive advantage. Concept of Objectives The marketing objectives are defined as the set of different goals that has been set up by different businesses. When the company needs to promote their products and services to their different customers who are potential in nature, marketing strategy is essential in nature in order to convince them in an effective manner. The different marketing objectives/strategies are helpful for the company in order to achieve the different organizational objectives (Blakeman 2018). Strategic Options Particulars Key Findings Segmentation and Targeting The juice that has been targeted in the Max Beverage Company has different unique characteristics and this will help the company to gain maximum competitive advantage. The company needs to segment the product in such a manner in the market, as this will help in attracting the customers. The Max Beverage Company has to analyze the pricing strategies of the other competitors, as this will provide them the idea about pricing their product in an effectual manner. Positioning The perceptual map has helped in understanding that there are different potential competitors in the market. The respective company can use the price quality approach, as this will help the company in gaining competitive advantage in the entire competitive market. The positioning will help the company in marketing the new or existing product in an effective manner in the entire market. Strategic Marketing Objectives There are different SMART and strategic objectives that can be adopted by Max Beverage Company in order to improve their marketing strategies in an effective manner. The different strategic and SMART objectives are as follows: Max Beverage Company needs to re-launch the existing product with implementation of innovative strategies, as this will increase the sales and revenues in the market. The point of parity and taste is required to be provided to the individuals in an effective manner as this will attract customers to buy their products in the market Max Beverage Company needs to increase the sales along with share in the market with proper positioning of their brand in the market. The orange juice is beneficial for the health of the individuals and it helps in providing refreshment among individuals. The building of awareness of brand is essential in nature, as this will help in gaining competitive advantage in the market. The marketing distribution channels is essential in nature as this will help in distributing their products through the entire business Max Beverage needs to be specific with the idea of selling the product wherein they need to be clear and create positive and long lasting image on the minds of the individuals in an effectual manner. These particular strategy will help in enhancing the relationships among the customers in the market and this will increase their sales Marketing Communication Marketing Communication is complex and fundamental part of the marketing goals of the company. The marketing communication is done with the help of different promotional activities that will help the company in succeeding in the future in an effectual manner. The different usage of media is done, as this will help in deploying to communicate with the market and sell the different goods and services to the customers (Kotler 2015). Proper identification of target audience is essential in nature, as this will help in determining communication objectives. Significance of integrated planning The integrated planning is required in marketing communication by the organizations as this will help in reinforcing each other and this will improve the effectiveness of marketing as well. The marketing mix is essential in nature that can be adopted by Max Beverage Company, as this will help in gaining competitive advantage in the entire market. Integrated planning is required in re-launching the existing product of Max Beverage Company in an effectual manner. The planning is essential in nature as this will help in understanding the position of other competitors in the market and then take steps that are required in order to be more competitive in nature. Secondly, integrated planning is essential for the different officials of the respective company in order to understand the techniques that can be applied by them in order to increase the sales of the company along with revenues of the respective company. The integrated planning is essential in nature in order to understand the process of building awareness among the customers and generate loyalty for the respective brand Lastly, integrated planning is essential in nature, as this will help the respective company in building and enhancing the relationships with the customers. The enhancement in relationship of customers is essential, as this helps in understanding the demands of the individuals in an effectual manner. The marketing mix of Max Beverage Company is done as follows: Mixed Fruit Nectar is 100% fruit juice company that will be marketed and produced by Max Beverage Company (Armstrong et al. 2015) Sri Lanka produces more than 60 million tonnes of fruits and Sri Lanka has strong raw material base as well The product will be in the growth stage of product life cycle wherein the sales will be low, there are few competitors in the market and there will be huge innovation in the product as well (Baran and Galka 2016) The main objective of the company is to create awareness of the product that will offer basic product and it creates awareness among dealers and early adopters as well There are different fruits such as Orange, Apple along with Pineapple that can be purchased from different states in Sri Lanka (Gummesson, Kuusela and Nrvnen 2014) This will help in expanding their reach in the industry of food service by securing their placements in restaurants, hotels and airlines (Belch et al. 2014) As the product Mixed Fruit Nectar exists in the market, the strategy of pricing is introducing the specific product at a lower price. This will help in creating huge demand in market and compete with the other competitors in the market as well. Max Beverage Company has used the strategy of pricing that will lie on strategy of penetration with low price and high quality as this will: For re-launching of the existing product in the market Low price as to capture the shares in the market (Ashley and Tuten 2015) This will expect to generate profit in the volume Promotion As the product innovated by Max Beverage Company is in the growth stage, the objective of the company is to create awareness through advertising that is informative in nature (Andrews and Shimp 2017) Proper usage of print media along with hoardings and advertisements and tie up with different television channels (Blakeman 2018) In film advertising is the effective form as this will help in making the brand of the juice famous in nature (Chaffey and Ellis-Chadwick 2016) Conclusion Therefore, it can be concluded that the report helped in understanding the different implementations that can be made by Max Beverage Company in order to increase their market share. The findings in the entire report were related to the segmentation, positioning and targeting of Mixed Fruit Nectar in the competitive market. The profile of the customers had been shortlisted as their target customers as this helped the company in understanding the preferences of the customers of the respective age group. The new habits among the customers related to media had been understood to the company as this helped the clients to understand the changes in lifestyle of the customers. The new customer groups had been identified as this helped the company in analyzing the competitive positioning of their product in the market. The perceptual map has been prepared as this helped the company in understanding the other competitors in the market. The integrated planning approach has been made aware to the respective company as this helped them in targeting the customers in an effective manner. 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